Magazine definitions

Bleed: the portion of an image that extends beyond the trim area of a page.

Masthead: this is the title block for the magazine, this is usually the most eye-cathcing convention on a page and has to be distinct.

Pugs: to catch the reader’s eye they are well placed. a pug is the top left hand and right hand corner of a magazine. the prices, logo, position are placed here.

Spread: a story that covers more than one page.

Caption: text underneath a image explaining it.

Kicker: this is a story designed to stand out from the rest of the page by the use of a different font (typeface) and layout.

Stand first: sentence after a headline and before an article begins that 'sells' a feature to a reader.

Lure: could be used as a marketing device, its usually a word or phrase that makes the reader read the inside articles.

Lead story: usually a splash, it’s the main story.

Credits: in the form a beeline the author is usually credited, some photographs may have the name of the photographer below it.

Crosshead: a subheading that shows in the body of the text and is centered above the column of text. if it is se to one side then it is called a side-head.

Tag: categorizing the reader’s interest in a story by using a word or phrase to engage them e.g. sensational, new, and exclusive. Tip-on-affixed to the publication is a promotional item such as an magnet or game piece.

Colour Themes: there is always a colour theme on a magazine and this often matches the magazine genre (for example, a rock magazine such as kerrang mightuse black white and red, where as a pop magazine such as top of the pops might use pink, yellow and white

Barcode: this is often on the front cover of music magazines because adverts usually cover the back cover, Issue date and price

Positioning Statement: this is also known as a slogan and is something that is used to make it stand out from other magazines, and often this is used to make it seem better than any other magazine (Britain’s best music magazine).